Back in July, the Formula 1 and Snap announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and kicked-off with the coverage of the 2017 Formula 1 Rolex British Grand Prix.
Read MoreCycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology.
Read MoreUshering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update.
Read MoreIn a market where creativity is a commodity, career opportunities lie in the ability to sell the dream and support the team. Daniel Bonner is Global Chief Creative Officer of SapientRazorfish. He has been working for the company for five years and provided creative leadership at AKQA prior to that for 15 years.
Read MoreSports have become more competitive than ever and the fan experience is improving exponentially with technological advances. Similar to Nike, who has recently unveiled their new NBA Connected Jersey, the Extreme Sailing Series aims to re-create sailing regattas and turn such into exhilarating sport events, where fan experience comes first.
Read MoreIn the past, consulting firms' bread and butter has traditionally been large IT and business-transformation projects. Nowadays, project scopes increasingly require new skills, such as user experience, human-centered design, agile and more. Skill sets that have historically been offered by agencies.
Read MoreAgile development has become popular in conjunction with digitization. It entails frequent interactions between business and IT groups, and it requires widespread acceptance of a test-and-learn approach. Agile work flows create positive business outcomes, such as a more engaging customer experience, streamlined internal processes, and a thriving, collaborative corporate culture. My team and I at Alchemist have been adopting an agile work flow from the start. In turn, this outcome-driven approach greatly enhanced our progress, work environment and culture.
Read More“Sleep is the single most effective thing you can do to reset your brain and body,” Dr. Matthew P. Walker of U.C. Berkeley said. “We have a saying in medicine: What gets measured, gets managed.” The New York Times has spoke to a number of entrepreneurs, influencers and researcher from Silicon Valley and beyond that have invested into the sleep space. Formerly, inhabited by old-style mattress and pharmaceutical companies, today it is a USD 32 billion market.
Read MoreUnsplash did not start to reinvent an industry. Unsplash had started because Mikael Cho and his friends thought it might be useful. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely. It began as a Tumblr blog with ten leftover photos from a photoshoot. Instead of letting those sit dead in a hard drive, they decided it would be better if they were put to use to move other creative projects forward. "We believed the good from giving our images away would far outweigh what we could earn if we required payment or credit" says Cho about why he started Unsplash.
Read MoreCampaign Monitor provides simple email marketing, automation and online surveys that help growing businesses. The company has shared a fictional story that outlines the potential of digital media and what opportunities it can offer if applied correctly. It tells the story of two friends from New York City that have started their donut shop in Chelsea and how they have turned a passion project into a full-time business.
Read MoreLondon’s emerging financial technology (short: “fintech”) sector is full of clever people doing things with cash and code. Monzo, Revolut, Tandem and TransferWise are all tackling similar issues. But Mr Blomfield has done something different, which the others have not. He has made banking cool. Monzo is disrupting banking with his little pink cards, which have turned into a must-have for millennials and creatives. Blomfield and his team have somehow made personal finance palatable to millennials. In an interview with Mr Porter, he shared a few very interesting insights about his business plan and fashion preferences.
Read MoreSmartphones have altered our everyday life, digesting many longstanding spaces and rituals, and transforming others beyond recognition. The smartphone has become the signature artifact of our age. Less than a decade old, this protean object has become the universal, all-but-indispensable mediator of everyday life. Very few manufactured objects have ever been as ubiquitous as these glowing slabs of polycarbonate.
Read More“It’s easy for designers to create in a bubble, to design for themselves — especially with the ease of and access to technology,” says Diaz, who is Airbnb's experience research manager. She continues that “it’s incredibly important that we’re thinking about who we are creating [a product] for, how we want them to use it, and why they want to use it.”
Read MoreApps rule our lives day-in-and-day-out. They allow us to get a ride on demand, order dinner, and even send out dry cleaning. And for the wellness-minded, apps can transform our workouts, diet, sleep rhythms, and more. They track every bite we eat, every step we take, and every hour we sleep.
Read MoreAt Google's big I/O conference in 2012, Glass celebrated it first appearance to the public. It gained immediate attention and it was named Time's product of the year. However, only three years later, it seemed that Alphabet, the parent company of Google, had given up their idea of Glass for good.
Read MoreAccording to a study by Zogby Analytics, 87 per cent of millennial constantly have their smartphone by their side during day and night. Whilst technology has already made an immense impact upon us, smartphones in particular are transforming ourlives. We are turning to our smartphones when we need something, whether it is a forgotten word, a better price, or directions. Customers want instant answers.
Read MoreCombining the success of social networks and fitness, companies like Strava, Freelethics, or Runtastic have accumulated millions of active users and supporting those to live a healthier life. One of their keys to success is the use of gamification, which according to Deterding et al. is defined as the use of game elements in a non-game context. It takes inspiration from Behavioral Economics and plays with certain irrational behaviours of people.
Read MoreBehavioural Economics ("BE") is a step change in our understanding of how people behave; it can be used to transform the way people make economic and personal choices including those related to an organisation’s services. In particular, it challenges the view that people make decisions rationally. According to behavioural economists, Cass Sunstein and Richard Thaler, utilising choice architecture helps organizing the context in which people make decisions. It means reducing choice overload by integrating indirect suggestions and using positive reinforcement towards a favoured outcome.
Read MoreExercise improves many dangerous metabolic, cardiovascular and respiratory conditions and has consequently a favorable impact on mortality. However, in a society where the lifestyle becomes increasingly sedentary, physicians struggle to convince their patients to exercise more. Connected devices and mobile applications combine motivational programs with objective measurements of activity level. In the 2015 IMS report about patient adoption of mobile health, Barbara Spurrier of Mayo Clinic said that “we are trying to integrate mobile health into the lives of people and patients to help empower them in self-management and have the peace of mind to know when to take action”.
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