Posts in sports
RUNNING 101

This might be your first try at running or an attempt to improve on what you already do. The less sport you have done recently, the more you can expect to improve your distances and speeds. The following words should give you a little overview of the importance of the heart rate to your training and give you an introduction to different training types.

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THE UNIQUELY UNIFYING POWER OF SPORTS, AND WHY IT MATTERS

In an often divided world, sport is a unique and important connective tissue that binds people together, both across and within societies. As we think about the forums that unite us as people, regardless of background or beliefs, it is hard to think of many as powerful as the stadiums we fill to cheer for our favourite teams and players, or the fields where we play together for pleasure and exercise.

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HOW VEGANISM HELPED THE F1 WORLD CHAMPION TO GLORY

It was in September last year that Hamilton revealed that for health and environmental reasons, he was to become a vegan, removing all animal-based products, such as meat, seafood, dairy, even honey, from his diet. Many people questioned this mid-season lifestyle change. They talked of the potential harm to his "racing edge," due to a possible drop in testosterone, the lack of protein, iron and Vitamin D deficiency. However, the dietary change did not do the 32-year-old any harm. Two months after announcing his switch, Hamilton won the world title, creating history in the process by becoming the first Briton to win four F1 world titles and made Hamilton feel "better than ever".

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WE ARE WRONG ABOUT MILLENNIAL SPORTS FANS

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.

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STADIUMS OF THE FUTURE: A REVOLUTION FOR THE FAN EXPERIENCE IN SPORT

With its own dedicated fromagerie, microbrewery and Michelin-calibre restaurant, it might be easy to forget you have come to watch the football when you are reclining in one of the premium lounges of Tottenham Hotspur’s new £750m stadium. The 61,000-seat behemoth will feature the longest bar in the country, heated seats with built-in USB ports, a glass-walled tunnel so you can see the players before the game and even a “sky walk” allowing fans to clamber over the roof of the arena.

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FORMULA 1 AND SNAPCHAT ANNOUNCE NEW GLOBAL PARTNERSHIP

Back in July, the Formula 1 and Snap announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and kicked-off with the coverage of the 2017 Formula 1 Rolex British Grand Prix. 

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WHY DELOITTE SPONSORS TEAM DIMENSION DATA

Cycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology. 

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NIKE UNVEILS NBA CONNECTED JERSEY

Ushering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update. 

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THE 13 HABITS OF GREAT CHAMPIONS

IBM has been Wimbledon's technology partner since 1990 and each year there have been various debates about what makes a great tennis champion and what does not. So, for this years championship, the topic of IBM's debate was around what makes a champion great. For the past 27 years, IBM has measured of 53 million points at Wimbledon and has analysed data from many of the great matches of all time, from Roger and Nadal to McEnroe and Borg, as well as looking at historical match data going back as far as 1877. To answer this question, Jeremy Waite, Evangelist at IBM Watson, read almost 100 articles about “What Makes Great” and collated the 13 highlights from those articles, with advice from performance coaches, famous players and business leaders that think contribute to greatness. 

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DER WEISSE RING

One click, two clicks, and my boots were binded to my skis. I found myself at the starting grit of Der Weiße Ring. Der Weiße Ring is one of the most epic ski races, in fact it is the longest ski race in the world. It is 22 kilometres long and takes the participants from the top of Lech into Zürs, through Zug and back to the bottom of Lech. Over 1000 ski fanatics dare to undertake this adventure, which includes taking eight ski lifts and covering over 5.500 meters of vertical gain. The course record had been set by Markus Weiskopf and sits at 44:10 minutes since 2010.

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