WHY DELOITTE SPONSORS TEAM DIMENSION DATA
Cycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology.
“The challenge is how to obtain and analyze live data in real-time,” Mike Manby, lead partner for performance analytics in Deloitte UK, said in a statement. “This challenge is most pronounced in competitive cycling, where teams have to contend with varying terrain and demanding environments over long distances.”
In addition to the technological support, the mission of Team Dimension Data aligns with the higher values and commitments to create impacts that matter. This sponsorship deal is about promoting diversity and inclusion, as well as building a community. Deloitte launched D.Cycle, which is a global cycling community on Strava. The rapidly growing group has members from all over the globe, including casual riders, avid cycling enthusiasts, and everything in-between. It not only brings people together, but also promotes the health and wellness of those that participate.