A SOCIOLOGY OF THE SMARTPHONE

Smartphones have altered our everyday life, digesting many longstanding spaces and rituals, and transforming others beyond recognition. The smartphone has become the signature artifact of our age. Less than a decade old, this protean object has become the universal, all-but-indispensable mediator of everyday life. Very few manufactured objects have ever been as ubiquitous as these glowing slabs of polycarbonate.

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HOW MASSIMO OSTI RE-ENGINEERED MENSWEAR

From 1971 to the early 2000s, Osti was responsible for a catalogue of brands including from C.P. Company to Stone Island and Supreme to NikeLab. His work remains embraced by industry fixtures. For many, sporting a Stone Island badge on their left arm or wearing a C.P. goggle jacket still symbolizes a commitment to substance over hype. “I design clothes for a man who travels across the planet, through different environments; nature, traffic, pollution, the urban adventure,” said Osti. “I’ve always thought that my clothes had to respond to real needs.”

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RUF VS. SINGER: IN PURSUIT OF THE PERFECT PORSCHE

The Porsche 911 needs no introduction. It is what many boys dream about in their teenage years. People talk about Turbo, Targa, GT2, GT3 and so. However, recently I came across a post on Petrolicious that looks beyond the stock version of those dream cars. It does not matter how pure, raw, distilled, whatever adjective you like, it just does not matter how good you think your car is, there will always be something that can be improved. And that 'something', RUF and Singer Vehicle Design try to deliver, all in pursuit of the 'perfect' car. 

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TO DO ANYTHING WELL IS A STRUGGLE

"To do anything well is a struggle. You need to give it everything," says Rapha’s founder, Simon Mottram. In fact, this man has certainly thrown it all into creating an one-of-a-kind company that has made him cycle around the the world and gotten to know and work with the likes of Dave Brailsford, Paul Smith, Bradley Wiggins and Norman Foster. Mottram says that the key to Rapha's success was shaped by a three core principles namely: commerce, content and community.

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CITY GUIDE BERLIN

Crazy, colourful and cosmopolitan. Berlin, the German capital, is renowned for its exceptional variety of attractions, its flourishing cultural scene and a way of life that is both fast-paced and relaxed is second to none in Germany. It is wonderful mix of old and new, between the traditional and the modern that set the city apart from the rest.

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EIGER ULTRA-TRAIL 2017

I had run for less than 30 minutes and covered a distance of under five kilometres, when I realized that today was going to be a tough day. In fact, the last weeks leading up to this day have not been as smooth as I had hoped them to be. It took me longer than expected to fully recover from Marathon Des Sables and shortly after I was back in training I picked up an injury on my left foot.

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OCEANIC GLOBAL X EIGER ULTRA-TRAIL

We are a few hours away from the start of this year’s Eiger Ultra-Trail. It is one of the most epic races in the calendar and passes along the infamous Eiger Nordwand. The trail measures 101 kilometres and holds over 6700 positive meters of altitude in hand. Whilst Marathon Des Sables was a challenge in its own way, the Eiger Ultra-Trail will be the most demanding race I will have competed in to date. It is a stunning course that guides us through the Swiss Alps and along some of the most beautiful trails in Europe.

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HOLISTIC HEALTH: NEW MARKETING OPPORTUNITIES

According to a study by Zogby Analytics, 87 per cent of millennial constantly have their smartphone by their side during day and night. Whilst technology has already made an immense impact upon us, smartphones in particular are transforming ourlives. We are turning to our smartphones when we need something, whether it is a forgotten word, a better price, or directions. Customers want instant answers.

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