One week ago, at this year's New York City Marathon, Shalane Flanagan did what no American woman has done in 40 years: she won. The four-time Olympian beat the three-time NYC winner Mary Keitany to win the 2017 New York City Marathon in an astonishing 2:26:53 hours. Her victory came after a seven year-long road of frustrations and disappointments over the past decade, yet she knew she had to persevere, remain patient and keep working hard, in order to get her first major win.
Read MoreContent personalization is all about making the customer journey smoother, helping customers to be informed to make the best choice, which leads to better and quicker sales and service outcomes. In today’s world of short attention spans and rising expectations for a great user experience, content personalisation is inevitable. If applied correctly, it will lead to fewer abandonments, greater conversion rates, better quality sales, but above all happier customers!
Read MoreSearch is changing. If you are a long time user of the Internet and, more specifically, search engines like Google or Bing, you can see how the way we look for information has changed over the past few years. There is no doubt that the search landscape is changing towards a more natural and spontaneous language. Currently, the most accurate way to deliver best-matching results can be achieved through semantic search, i.e. the ability to put typed searches into context. At Palenio we use semantic fingerprinting to organize the world’s information and make it universally accessible and useful.
Read MoreIf you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.
Read More“I guess the reason I started my own beauty company was that I wasn’t patient enough to be a philosopher, nor tolerant enough to be an architect,” Aesop founder and creative director Dennis Paphitis once confessed. The son of Greek hairdressers started the company in 1987 from his hair salon in Armadale with a “quest to create a range of superlative products for the skin, hair and body”.
Read MoreAfter decades of selling products and collecting data about what people are buying, and when they are buying it, Amazon has started cutting out the middle-man by selling self-produced items. Through its AmazonBasics house brand, it sells various types of small items, from iPhone chargers to batteries, and foam rollers to washcloths. It is the sort of stuff that customers might not be too brand loyal over. Whilst Amazon-branded products are obviously recognisable, the company has started to sell products, using a different sub-brands that do not make it clear that they are Amazon-made products.
Read MoreIn collaboration with Volvo, The Telegraph has launched Telegraph Connect, which is a network of communities dedicated to helping professionals grow their businesses and develop their careers. In their latest article, the focus lied on “design thinking”. Although rooted in design and creativity, it is a technique that businesses use to solve particular problems. John Oswald, the former business design director at Fjord, and now global principal of the advisory team at digital innovation consultancy, Futurice, describes design thinking as a cross-section of design, business and technology, brought together to solve human problems.
Read MoreSpeedfactory is the beginning in Adidas’ vision to offer consumers a holistic high-tech experience using revolutionary manufacturing technologies, in-store customisation and interactive digital experiences. Starting with Speedfactory, the company will roll out ground-breaking initiatives in stores and via cutting-edge digital consumer experiences.
Read MoreThere's been a lot of talk in the agency industry about rising competition from consultancies such as Accenture, McKinsey and Boston Consulting Group. R/GA has stared this threat in the face and is challenging the consultancies at their own game. In an industry that’s quickly and constantly changing thanks to technological innovation and consumer behavior, R/GA chairman and CEO Bob Greenberg sees self-disruption as a key business operating principle, one that has served the company well in the past and will ensure its survival in the future.
Read MoreIs marketing a science or an art? According to Alan Schulman, managing director of brand and creative content at Deloitte Digital. it is both. At this year's &then conference, he says that we must understand that marketing is still in the behavioral economics business and not the finite economics business. Hence, we still have to account for human behavior. However, with the insights we gain from data, we are talking about the science of marketing, rather than the art of persuasion.
Read MoreMillennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.
Read MoreWith its own dedicated fromagerie, microbrewery and Michelin-calibre restaurant, it might be easy to forget you have come to watch the football when you are reclining in one of the premium lounges of Tottenham Hotspur’s new £750m stadium. The 61,000-seat behemoth will feature the longest bar in the country, heated seats with built-in USB ports, a glass-walled tunnel so you can see the players before the game and even a “sky walk” allowing fans to clamber over the roof of the arena.
Read MoreBack in July, the Formula 1 and Snap announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and kicked-off with the coverage of the 2017 Formula 1 Rolex British Grand Prix.
Read MoreCycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology.
Read MoreUshering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update.
Read MoreIn a market where creativity is a commodity, career opportunities lie in the ability to sell the dream and support the team. Daniel Bonner is Global Chief Creative Officer of SapientRazorfish. He has been working for the company for five years and provided creative leadership at AKQA prior to that for 15 years.
Read MoreAs traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. For this year's Magic Quadrant, Gartner looked beyond the ability of global digital agencies to meet current market needs. Rather, they used their analytical lens on an agency's ability to drive client growth through its keen interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers' future needs.
Read MoreBy monitoring key aspects of your running and fitness progress, you get a better look at your current performance level and what you need to do to keep up the good work or continue improving. The core level of your physiology is being reflected by your heart beats. Your heart is mirroring what you do and how your body is doing.
Read MoreSupreme founder James Jebbia has confirmed that the labe has sold a stake in the company to private equity firm The Carlyle Group. “We are a growing brand, and to sustain that growth we have chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to The Business of Fashion.
Read MoreSports have become more competitive than ever and the fan experience is improving exponentially with technological advances. Similar to Nike, who has recently unveiled their new NBA Connected Jersey, the Extreme Sailing Series aims to re-create sailing regattas and turn such into exhilarating sport events, where fan experience comes first.
Read More
