SPEEDFACTORY: THE FUTURE OF HOW ADIDAS MAKES SHOES

  ©Adidas

©Adidas

Speedfactory is the beginning in Adidas’ vision to offer consumers a holistic high-tech experience using revolutionary manufacturing technologies, in-store customisation and interactive digital experiences. Starting with Speedfactory, the company will roll out ground-breaking initiatives in stores and via cutting-edge digital consumer experiences.

Speedfactory includes intelligent robotic technology that not only offers the highest performance quality but also presents a unique design to the shoes. It combines the design and development of sporting goods with an automated, decentralised and flexible manufacturing process. This flexibility opens doors to be much closer to where their consumers are and create high-performance sporting goods faster than ever before.

In addition to the improved consumer experience, the Speedfactory will have a significant positive impact on the environment by cutting down on shipping emissions, whilst drastically reducing the use of adhesives.