PEOPLE, FOOD AND EXPERIENCE

Allpress, Bills, Deus Ex Machina and Soho House, four household names that when you hear them, you know what to expect, given that you have an appreciation for tasty food, love a good drink and are in favour of unique experiences. Faced with new food delivery concepts, fast changing consumer preferences and the impact of COVID-19, it takes a special business to stay afloat and the right interaction to create a lifetime of loyalty to stay at the top.

businessNicki Lange24 August 2020soho house, bill granger, allpress, deus ex machina, customer journey, customer experience, retail, communityComment

RUNNING IS THE NEW COOL

Community building, self-optimization, digital gadgets and lifestyle aspiration, all targeted on the mass market. As an amateur sport, running combines every aspect of creating brand relations in a modern way and serves as perfect role model for other sports categories.

run, sportsNicki Lange10 May 2020running, community, brandingComment

COMMUNITY CREATES CULTURE

Companies like Rapha, Ryzon, or Soho House have managed to create communities that speak to the human need for belonging. From nature, us humans are social species. People desire an identity and are motivated to become part of a community.