Justine Musk, the first wife of Elon Musk, did not sugarcoat her response, when she shared her views on what it takes to become a billionaire. She says that one of the many qualities that separate self-made billionaires from the rest of us is their ability to ask the right questions. Such is not the right question.

The Porsche 911 needs no introduction. It is what many boys dream about in their teenage years. People talk about Turbo, Targa, GT2, GT3 and so. However, recently I came across a post on Petrolicious that looks beyond the stock version of those dream cars. It does not matter how pure, raw, distilled, whatever adjective you like, it just does not matter how good you think your car is, there will always be something that can be improved. And that 'something', RUF and Singer Vehicle Design try to deliver, all in pursuit of the 'perfect' car. 

"To do anything well is a struggle. You need to give it everything," says Rapha’s founder, Simon Mottram. In fact, this man has certainly thrown it all into creating an one-of-a-kind company that has made him cycle around the the world and gotten to know and work with the likes of Dave Brailsford, Paul Smith, Bradley Wiggins and Norman Foster. Mottram says that the key to Rapha's success was shaped by a three core principles namely: commerce, content and community.

Brunello Cucinelli founded his company in 1978 by selling brightly coloured cashmere sweaters. When he was young he witnessed his father working in an unwelcoming environment and became a close observer of the world. Such experiences built the foundation of his dream to develop a framework that uses capitalism to enhance the human being.

“It’s easy for designers to create in a bubble, to design for themselves — especially with the ease of and access to technology,” says Diaz, who is Airbnb's experience research manager. She continues that “it’s incredibly important that we’re thinking about who we are creating [a product] for, how we want them to use it, and why they want to use it.”

Stone Island was one of the first brands to connect the fields of technical wear, streetwear and high-fashion. Though recent collaborations with Supreme, Nike and Kith have already elevated the company's status and strengthened its position in the highly competitive fashion market, the latest investment shall help the brand to grow globally. 

There are now around 165,000 health-related apps available for the two main smartphone operating systems, Apple’s iOS and Google’s Android, which according to PwC will have been downloaded 1.7 billion times by 2017.

Apps rule our lives day-in-and-day-out. They allow us to get a ride on demand, order dinner, and even send out dry cleaning. And for the wellness-minded, apps can transform our workouts, diet, sleep rhythms, and more. They track every bite we eat, every step we take, and every hour we sleep. 

At Google's big I/O conference in 2012, Glass celebrated it first appearance to the public. It gained immediate attention and it was named Time's product of the year. However, only three years later, it seemed that Alphabet, the parent company of Google, had given up their idea of Glass for good. 

adidas shared its first-ever list of future digital trends in sport and fitness. The report reveals predictions about human habits and behaviors that are expected to shape our approach to healthy living over the next few years and how digital technology intersects with health and fitness. 

Crazy, colourful and cosmopolitan. Berlin, the German capital, is renowned for its exceptional variety of attractions, its flourishing cultural scene and a way of life that is both fast-paced and relaxed is second to none in Germany. It is wonderful mix of old and new, between the traditional and the modern that set the city apart from the rest.

I had run for less than 30 minutes and covered a distance of under five kilometres, when I realized that today was going to be a tough day. In fact, the last weeks leading up to this day have not been as smooth as I had hoped them to be. It took me longer than expected to fully recover from Marathon Des Sables and shortly after I was back in training I picked up an injury on my left foot.

Clif Bloks Energy Chews provide quick, chewable, energy to athletes while training and racing. Bloks come in six 33-calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.

We are a few hours away from the start of this year’s Eiger Ultra-Trail. It is one of the most epic races in the calendar and passes along the infamous Eiger Nordwand. The trail measures 101 kilometres and holds over 6700 positive meters of altitude in hand. Whilst Marathon Des Sables was a challenge in its own way, the Eiger Ultra-Trail will be the most demanding race I will have competed in to date. It is a stunning course that guides us through the Swiss Alps and along some of the most beautiful trails in Europe.

Clif Shot Energy Gel provides quick energy to athletes while racing and training. 8 flavors, with ingredients that are 90% organic, and a thin consistency make getting energized between breaths quick and easy. With Litter Leash® Packaging.

According to a study by Zogby Analytics, 87 per cent of millennial constantly have their smartphone by their side during day and night. Whilst technology has already made an immense impact upon us, smartphones in particular are transforming ourlives. We are turning to our smartphones when we need something, whether it is a forgotten word, a better price, or directions. Customers want instant answers.

It may be best known for Oktoberferst, but Munich has more to offer than just beer. The Bavarian city has a grandeur and beauty to rival many European capitals. It offers more theatres and galleries than anywhere else in Germany, as well as an array of outstanding restaurants and cool bars. Munich is a metropolis rich of German heritage and tradition, but with an international flair, and a view of the Alps on the horizon.  

Combining the success of social networks and fitness, companies like Strava, Freelethics, or Runtastic have accumulated millions of active users and supporting those to live a healthier life. One of their keys to success is the use of gamification, which according to Deterding et al. is defined as the use of game elements in a non-game context. It takes inspiration from Behavioral Economics and plays with certain irrational behaviours of people.

Behavioural Economics ("BE") is a step change in our understanding of how people behave; it can be used to transform the way people make economic and personal choices including those related to an organisation’s services. In particular, it challenges the view that people make decisions rationally. According to behavioural economists, Cass Sunstein and Richard Thaler, utilising choice architecture helps organizing the context in which people make decisions. It means reducing choice overload by integrating indirect suggestions and using positive reinforcement towards a favoured outcome.

Vienna, which is Austria’s capital, offers a unique blend of imperial traditions and stunning modern architecture. It is famous for its cultural events, imperial sights, coffee houses, cozy wine taverns, and the very special Viennese charm.