Moncler and Sportswear Company, which holds the Stone Island brand, announced that they have reached an agreement as a result of which Stone Island joins Moncler to develop a new shared vision of luxury. With this transaction, united by their "beyond fashion, beyond luxury" philosophy, these two Italian brands will strengthen their ability to interpret the evolving cultural codes of the new generations and the meaning of luxury fashion.
Read MoreFrom 1971 to the early 2000s, Osti was responsible for a catalogue of brands including from C.P. Company to Stone Island and Supreme to NikeLab. His work remains embraced by industry fixtures. For many, sporting a Stone Island badge on their left arm or wearing a C.P. goggle jacket still symbolizes a commitment to substance over hype. “I design clothes for a man who travels across the planet, through different environments; nature, traffic, pollution, the urban adventure,” said Osti. “I’ve always thought that my clothes had to respond to real needs.”
Read MoreStone Island was one of the first brands to connect the fields of technical wear, streetwear and high-fashion. Though recent collaborations with Supreme, Nike and Kith have already elevated the company's status and strengthened its position in the highly competitive fashion market, the latest investment shall help the brand to grow globally.
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