Moncler and Sportswear Company, which holds the Stone Island brand, announced that they have reached an agreement as a result of which Stone Island joins Moncler to develop a new shared vision of luxury. With this transaction, united by their "beyond fashion, beyond luxury" philosophy, these two Italian brands will strengthen their ability to interpret the evolving cultural codes of the new generations and the meaning of luxury fashion.

When former V magazine art director Peter Poopat and brand consultant Flavio Girolami founded Common Projects ten years ago, the market for premium-priced sneakers was relatively underdeveloped. However, their prescience was soon to be proven by a boom in the luxury sneaker category, which has seen designer labels like Balenciaga, Givenchy and Saint Laurent selling sneakers everywhere from Sneakerboy to Bergdorf Goodman.

Multi-fashion player VF Corporation and streetwear brand Supreme announced that they have signed a definitive merger agreement. VF is buying Supreme from private equity firm Carlyle Group and investors including Goode Partners. The Carlyle Group paid USD 500 million in 2017 for a roughly 50% stake in the fashion brand, an investment that could double in value based on the latest transaction. VF jumped the most in 33 years after agreeing to buy Supreme for USD 2.1 billion to bolster its portfolio of apparel and footwear brands. The cash transaction is expected to be completed by year end and marks VF’s largest acquisition since it bought Timberland in 2011 for USD 2.3 billion.

Digital fitness is on a run, literally, as training at home becomes the new normal. Peloton’s Q4 earnings showed a 172% YoY jump in revenue, and its connected subscribers were up 113% YoY, Apple announced Fitness Plus, its new virtual fitness product, and Zwift, an indoor training app, reached unicorn status after a USD 450 million funding round.

Gymshark, the fitness community and apparel brand, has announced it will enter a strategic partnership with General Atlantic, a leading global growth equity firm, in its first-ever fundraise, valuing the business at over GBP 1 billion, benefiting from the latest trends in the fitness industry and among direct-to-consumer brands.

In 2009 Yael Aflalo, a model turned fashion entrepreneur, opened a vintage clothing resale business she ran part time from the back room of a Los Angeles retail store. Called Reformation, it sold stylish secondhand items or garments made from re-purposed materials. In 2013, the brand was scaled into an e-commerce business with a downtown factory and three boutiques — a vision honed by Ms. Aflalo’s experience, gained earlier in her career, of the environmental and human toll the global fashion industry was taking.