FARFETCH ACQUIRED NEW GUARDS GROUP

Farfetch has acquired New Guards Group for a Total Enterprise Value of USD 675 million. Farfetch said the move “advances its strategy to be the global technology platform for the luxury fashion industry”. By adding a “Brand Platform” layer to Farfetch’s existing Technology, Data and Logistics Platform, New Guard will extend the company’s capabilities beyond technology solutions and global distribution into design, production and brand development