The world’s leading brands in sports, gaming and technology starting to come together to give players and fans a more connected experience. Emerging technology is changing the way we engage with sports and converts supporters into avid fans through unique digital experiences and hyper-personalized content. As more immersive experiences become available, sports are attracting more people to experience it live and in the virtual world.
Read MoreUshering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update.
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