Digital fitness is on a run, literally, as training at home becomes the new normal. Peloton’s Q4 earnings showed a 172% YoY jump in revenue, and its connected subscribers were up 113% YoY, Apple announced Fitness Plus, its new virtual fitness product, and Zwift, an indoor training app, reached unicorn status after a USD 450 million funding round.

Google parent company Alphabet will buy Fitbit, putting the tech giant head-to-head with Apple in the fitness tracking and consumer health space. The deal values Fitbit around USD 2.1 billion at a fully diluted equity value.The acquisition makes a lot of sense as Google has spent years trying to break into the wearables market with its Wear OS platform, but it has struggled to make a real impact. Fitbit is offering Google an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.