“Sleep is the single most effective thing you can do to reset your brain and body,” Dr. Matthew P. Walker of U.C. Berkeley said. “We have a saying in medicine: What gets measured, gets managed.” The New York Times has spoke to a number of entrepreneurs, influencers and researcher from Silicon Valley and beyond that have invested into the sleep space. Formerly, inhabited by old-style mattress and pharmaceutical companies, today it is a USD 32 billion market.

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