ONE STEP BACK, TWO STEPS FORWARD

Since deciding to run Ultra-Trail Du Mont Blanc (“UTMB”) in August 2015 and turning into my dream, I have come a long way. It feels like the journey in itself has turned into an ultra trail, filled with plenty of steep ascends and wild downhill sections, mental highs and lows. More than eight years into this journey, the most recent segment of this adventure best compares to a difficult, technical trail. Running countless races and accumulating thousands of kilometers by foot, I came to realise that it was time to hold my breath and pause. So, let’s take one step back and rewind my journey until today.

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GO SLOW TO GO FAR

How should I run? Where should I start? What’s the secret to sticking with it? As a new year arrives the same question comes pouring in again: How do I run? People never want to hear the simple truth: run slower. Most of us are blessed to move daily in some form, but our ego often is not prepared for the low rate at which our body can stride after time off.

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THE ROMANCE OF RUNNING

There is a special pleasure in embarking on a run of unknown duration or undetermined distance. It brings time closer. When I set out on a long run, I check the clock and calculate progress. During speed workouts, my mind is focused on the intervals that are yet to come, and even easy runs sometimes have me ticking off sections, with each turn becoming an item on a to-do list. In recent months, I had decided to discard these preconceptions in favor of open-ends, curiosity and adventure.

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JIL SANDER AND ARC’TERYX ARE REIMAGINING MOUNTAINWEAR

Whichever type of cold weather enjoyer you are, a new collaboration from Jil Sander and Arc’teryx is taking sportswear-infused mountain gear to stylish new heights. Arc’teryx, the Vancouver-based outdoors company with a cult-like following beyond its mountain athlete customer base, has paired up with Jil Sander+. That's the line launched by Jil Sander creative directors Luke and Lucie Meier in 2019. It's intended to complement their monastically pure mainline with clothing designed for life outside the city.

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ON RUNNING GOES PUBLIC AND RAISES USD 746 MILLION IN IPO

When Swiss-based footwear company On Running debuted on the New York Stock Exchange Wednesday morning, it did so in style—while also staying true to its mission and brand. On’s founders, along with about 100 other runners, jogged along the Hudson River en route to Wall Street, where the company’s leaders rang the NYSE’s opening bell, officially making their business a publicly traded company.

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FOOT LOCKER ACQUIRED ATMOS FOR USD 360 MILLION

Foot Locker announced it is acquiring atmos for USD 360 million to give them a strategic foothold in Japan, a market it estimates to be worth USD 6 billion. Atmos, focused on a niche of young, discerning shoppers, owns just a slice of that. Its sales last year were approximately USD 175 million. But the deal will still help Foot Locker expand in the fast-growing Asian market, and further into the premium end of sneakers and streetwear.

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SSENSE SECURES MINORITY INVESTMENT FROM SEQUOIA CAPITAL CHINA

Montreal-based retailer SSENSE has received minority investment from Sequoia Capital that values the ecommerce platform at more than CAD 5 billion. This marks Sequoia Capital’s expansion into the fashion industry, and comes after the company took a controlling stake in AMI earlier this year. The company, which specialises in high-end fashion and streetwear, said it’s the first round of external funding in its 18-year history. The capital will allow the company to focus on its global growth strategy, especially it will help to further accelerate its trajectory in China.

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CVC COMPLETES INVESTMENT IN A BATHING APE

A Bathing Ape has now undergone the successful completion of investment from private equity firm CVC, looking to accelerate BAPE’s global expansion. With the official delisting of I.T from the Hong Kong Stock Exchange, BAPE went on to become an independent company, but will now be co-controlled by CVC with its recent investment into the fashion brand.

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ETSY TO ACQUIRE GLOBAL FASHION RESALE MARKETPLACE DEPOP

Depop, the fashion resale marketplace beloved by Generation Z, will be acquired by Etsy for USD 1.6 billion, underscoring the growing influence of clothing resale platforms. Etsy aims to advance its leadership in community-driven and differentiated marketplaces within the rapidly growing resale sector, especially serving the upcomingGen Z audience, offering an ideal fit with Etsy's marketplace M&A criteria.

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STREETWEAR IS TURNING TO THE MASS MARKET

YEEZY’s Kanye West at the Gap, Fear of God’s Jerry Lorenzo at adidas, Aimé Leon Dore’s Teddy Santis at New Balance, Pyer Moss’ Kerby-Jean Raymond at Reebok, and now Noah’s Brendon Babenzien, at J. Crew. Not to forget the moves of Virgil Abloh at Louis Vuitton and Kim Jones at Dior. Taken together, these shifts symbolize more than the latest round of designer musical chairs. The same designers that giant brands would not have considered just five years ago are now being completely relied upon to breathe new life into multi-billion dollar brands.

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L CATTERTON ACQUIRED BIRKENSTOCK

L Catterton, a leading global consumer-focused private equity firm, announced that together with Financière Agache it has acquired a majority stake in global lifestyle brand Birkenstock. In partnership with L Catterton, Birkenstock intends to continue its growth trajectory by investing further in its business and expanding its market leadership in Europe and North America while growing its presence in future markets, particularly in China and Asia.

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THE CARLYLE GROUP PARTNERS WITH END CLOTHING

UK-based online luxury retailer END Clothing has agreed to divest a majority stake to global investment firm Carlyle Group, valuing the company at more than USD 1 billion. Venture capital firm Index Ventures, which currently holds a minority stake in END, will fully exit from the company after the acquisition, while END founders and CEOs Christiaan Ashworth and John Parker will become minority stakeholders.

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TECHNICAL SPORTSWEAR AND ONLINE COMMUNITIES DRIVE NEW LUXURY

In a world still coping with the Covid-19 pandemic, social media weekend feeds of parties and restaurants are no longer on the agenda. Instead, consumers of all ages are donning leggings, pounding pavements, doing burpees in their living rooms and posting their progress on platforms such as Strava or Nike Run Club. Online fitness communities have soared over the last 12 months in response to the closure of gyms and restrictions on spectators at sports events. For many, outdoor pursuits are helping to beat lockdown boredom and provide a sense of purpose to the dullness of daily life in a pandemic.

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