Posts in technology
BCG 2017 M&A REPORT: THE TECHNOLOGY TAKEOVER

Tech is not just for tech companies anymore. Nearly every industry has been affected by digital and mobile technologies disrupting their market and no company can afford to ignore the impact of technology, starting with supply chains to customer engagement, and continuous with even more advanced technologies, such as Artificial Intelligence and the Internet of Things. The question is, how do companies rapidly access the technologies that can advance their businesses and integrate them successfully with their current operations?

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3 BEHAVIORAL MINDSETS FOR CONTENT PERSONALISATION

Content personalization is all about making the customer journey smoother, helping customers to be informed to make the best choice, which leads to better and quicker sales and service outcomes. In today’s world of short attention spans and rising expectations for a great user experience, content personalisation is inevitable. If applied correctly, it will lead to fewer abandonments, greater conversion rates, better quality sales, but above all happier customers!

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WHAT IS SEMANTIC SEARCH?

Search is changing. If you are a long time user of the Internet and, more specifically, search engines like Google or Bing, you can see how the way we look for information has changed over the past few years. There is no doubt that the search landscape is changing towards a more natural and spontaneous language. Currently, the most accurate way to deliver best-matching results can be achieved through semantic search, i.e. the ability to put typed searches into context. At Palenio we use semantic fingerprinting to organize the world’s information and make it universally accessible and useful.

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DRIVEN BY MICRO-MOMENTS: THE FUTURE OF THE TRAVEL INDUSTRY

If you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.

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AMAZON OWNS A WHOLE COLLECTION OF SECRET BRANDS

After decades of selling products and collecting data about what people are buying, and when they are buying it, Amazon has started cutting out the middle-man by selling self-produced items. Through its AmazonBasics house brand, it sells various types of small items, from iPhone chargers to batteries, and foam rollers to washcloths. It is the sort of stuff that customers might not be too brand loyal over. Whilst Amazon-branded products are obviously recognisable, the company has started to sell products, using a different sub-brands that do not make it clear that they are Amazon-made products.

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WHAT IS DESIGN THINKING AND HOW CAN BUSINESSES USE IT?

In collaboration with Volvo, The Telegraph has launched Telegraph Connect, which is a network of communities dedicated to helping professionals grow their businesses and develop their careers. In their latest article, the focus lied on “design thinking”. Although rooted in design and creativity, it is a technique that businesses use to solve particular problems. John Oswald, the former business design director at Fjord, and now global principal of the advisory team at digital innovation consultancy, Futurice, describes design thinking as a cross-section of design, business and technology, brought together to solve human problems.

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WE ARE WRONG ABOUT MILLENNIAL SPORTS FANS

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.

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STADIUMS OF THE FUTURE: A REVOLUTION FOR THE FAN EXPERIENCE IN SPORT

With its own dedicated fromagerie, microbrewery and Michelin-calibre restaurant, it might be easy to forget you have come to watch the football when you are reclining in one of the premium lounges of Tottenham Hotspur’s new £750m stadium. The 61,000-seat behemoth will feature the longest bar in the country, heated seats with built-in USB ports, a glass-walled tunnel so you can see the players before the game and even a “sky walk” allowing fans to clamber over the roof of the arena.

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WHY DELOITTE SPONSORS TEAM DIMENSION DATA

Cycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology. 

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NIKE UNVEILS NBA CONNECTED JERSEY

Ushering in a radical evolution of the user and fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey. Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near-field communication) chip. In June, Apple announced that the iPhone’s NFC chip could now be used on tags that are outside the company’s in-house payment system, and the Nike NBA Connected Jersey is one of the first products to take advantage of that update. 

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A BUSINESS LEADER’S GUIDE TO AGILE

Agile development has become popular in conjunction with digitization. It entails frequent interactions between business and IT groups, and it requires widespread acceptance of a test-and-learn approach. Agile work flows create positive business outcomes, such as a more engaging customer experience, streamlined internal processes, and a thriving, collaborative corporate culture. My team and I at Alchemist have been adopting an agile work flow from the start. In turn, this outcome-driven approach greatly enhanced our progress, work environment and culture. 

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SLEEP IS THE NEW STATUS SYMBOL

“Sleep is the single most effective thing you can do to reset your brain and body,” Dr. Matthew P. Walker of U.C. Berkeley said. “We have a saying in medicine: What gets measured, gets managed.” The New York Times has spoke to a number of entrepreneurs, influencers and researcher from Silicon Valley and beyond that have invested into the sleep space. Formerly, inhabited by old-style mattress and pharmaceutical companies, today it is a USD 32 billion market.

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THE FUTURE OF PHOTOGRAPHY AND UNSPLASH

Unsplash did not start to reinvent an industry. Unsplash had started because Mikael Cho and his friends thought it might be useful. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely. It began as a Tumblr blog with ten leftover photos from a photoshoot. Instead of letting those sit dead in a hard drive, they decided it would be better if they were put to use to move other creative projects forward. "We believed the good from giving our images away would far outweigh what we could earn if we required payment or credit" says Cho about why he started Unsplash.

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THE DAILY DONUT

Campaign Monitor provides simple email marketing, automation and online surveys that help growing businesses. The company has shared a fictional story that outlines the potential of digital media and what opportunities it can offer if applied correctly. It tells the story of two friends from New York City that have started their donut shop in Chelsea and how they have turned a passion project into a full-time business.

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THE MAN BRINGING DOWN THE BANKS

London’s emerging financial technology (short: “fintech”) sector is full of clever people doing things with cash and code. MonzoRevolut, Tandem and TransferWise are all tackling similar issues. But Mr Blomfield has done something different, which the others have not. He has made banking cool. Monzo is disrupting banking with his little pink cards, which have turned into a must-have for millennials and creatives. Blomfield and his team have somehow made personal finance palatable to millennials. In an interview with Mr Porter, he shared a few very interesting insights about his business plan and fashion preferences.

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