Posts in fashion
HOW GLOBAL BRANDS ARE THINKING LOCAL

Today’s world is unmistakably and increasingly interconnected, as growing Internet access, travel and trade accelerate the integration of global markets and the worldwide exchange of ideas, information, people and products. But with globalisation comes an opposite, if not equal, reaction. “In a globalised world, there will inevitably be many similar trends across the globe. And these, in turn, will generate opposition in the form of localisation, as people try to assert their own identity, which is only natural,” observed Mr Yanai, chairman, president and chief executive of Fast Retailing, the parent company of Uniqlo. “In order to do business anywhere, we need to have a firm grasp of what it means to be global and what it means to be local.”

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SNEAKER RESALE HEATS UP

After the announcement of LVMH Luxury Ventures investing into Stadium GoodsGOAT, the world’s leading digital sneaker marketplace, today released a public statement revealing a merger with sneaker consignment pioneer Flight Club. The merger brings together two leading brands in the sneaker space that combined, will deliver unparalleled mobile, web and retail shopping experiences. 

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THE BIG BUSINESS OF SECOND-HAND CLOTHES

Depop was launched in 2011 when Simon Beckerman, an Italian entrepreneur, decided to make a new, hip online marketplace by creating an app that merged editorial and sales. He realised most of the decision-making in buying fashion was based on social references. So, his team designed the app with Instagram-style features, with “follow” and “like” buttons, comments and chat, already familiar to social media users.

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PERSONALIZATION IS KEY FOR RETAILERS AND E-COMMERCE ALIKE

Call it the brick-and-mortar versus e-commerce problem. However, merging the two offers an opportunity to create a truly personalised experience both online and offline, which is why personalization is a top priority for organizations in 2018. Research shows that nearly three out of four consumers responding to personalized offers, recommendations or experiences.

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SWEDE SUCCESS

Acne Studios is a thoroughly modern fashion brand that is based in Stockholm, where it was launched in 1997 by a media agency who made 100 pairs of jeans to gift to friends. Since then it has moved from a denim label to become a high-fashion brand that shows collections in Paris and has shops that look like art galleries.

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HIGHSNOBIETY RAISES USD 8.5 MILLION VENTURE ROUND

Investor interest in the streetwear space is growing rapidly. After Supreme joined forces with The Carlye Group, highly influential streetwear and youth culture title Highsnobiety has raised an USD 8.5 million Series A round led by London-based venture firm Felix Capital, with additional details on the deal remaining undisclosed. Highsnobiety plans to use the new funding to help scale its branded content, e-commerce and events businesses. 

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BOOKSTORES MAY BE DYING BUT FASHION BRANDS ARE GIVING THEM NEW LIFE

The future of brick-and-mortar bookstores has been in peril for at least a decade. But whether you are actually shopping for a book or not, you might actually find yourself wandering into a bookstore by accident. Fashion brands, from French icon Sonia Rykiel to New York City-based Warby Parker, or concept stores like Colette and 10 Corso Como are curating books not as objects to read but as objects of décor.

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DEATH OF RETAIL? RISE OF LUXURY E-COMMERCE.

As 2017 was heralded to see the death of retail, as boutiques and department stores were closing its doors driven by changing consumer habits, price wars and the threat of Amazon, high-end e-commerce remains a bright spot in the shopping landscape. Online luxury sales jumped by 24 percent this year, according to a recent study by the consulting firm Bain & Co. and the online sales of personal luxury goods are expected to make up 25 percent of the market by 2025.

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SUPREME CONFIRMS INVESTMENT FROM THE CARLYLE GROUP

Supreme founder James Jebbia has confirmed that the labe has sold a stake in the company to private equity firm The Carlyle Group. “We are a growing brand, and to sustain that growth we have chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to The Business of Fashion

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HOW MASSIMO OSTI RE-ENGINEERED MENSWEAR

From 1971 to the early 2000s, Osti was responsible for a catalogue of brands including from C.P. Company to Stone Island and Supreme to NikeLab. His work remains embraced by industry fixtures. For many, sporting a Stone Island badge on their left arm or wearing a C.P. goggle jacket still symbolizes a commitment to substance over hype. “I design clothes for a man who travels across the planet, through different environments; nature, traffic, pollution, the urban adventure,” said Osti. “I’ve always thought that my clothes had to respond to real needs.”

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TO DO ANYTHING WELL IS A STRUGGLE

"To do anything well is a struggle. You need to give it everything," says Rapha’s founder, Simon Mottram. In fact, this man has certainly thrown it all into creating an one-of-a-kind company that has made him cycle around the the world and gotten to know and work with the likes of Dave Brailsford, Paul Smith, Bradley Wiggins and Norman Foster. Mottram says that the key to Rapha's success was shaped by a three core principles namely: commerce, content and community.

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