Posts tagged experience design
3 BEHAVIORAL MINDSETS FOR CONTENT PERSONALISATION

Content personalization is all about making the customer journey smoother, helping customers to be informed to make the best choice, which leads to better and quicker sales and service outcomes. In today’s world of short attention spans and rising expectations for a great user experience, content personalisation is inevitable. If applied correctly, it will lead to fewer abandonments, greater conversion rates, better quality sales, but above all happier customers!

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DRIVEN BY MICRO-MOMENTS: THE FUTURE OF THE TRAVEL INDUSTRY

If you want to win the hearts, minds and wallet share of consumers, a report by Think with Google suggests that companies need to do more than just show up in those I-want-to-know, I-want-to-go, I-want- to-do, and I-want-to-buy moments, They are required to be useful and meet the customer’s needs in those exact moments. This means connecting people to relevant information, if required, in real-time and based on location. Micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine the customer experience.

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THE ARCHITECTURE OF MEANING: AESOP

“I guess the reason I started my own beauty company was that I wasn’t patient enough to be a philosopher, nor tolerant enough to be an architect,” Aesop founder and creative director Dennis Paphitis once confessed. The son of Greek hairdressers started the company in 1987 from his hair salon in Armadale with a “quest to create a range of superlative products for the skin, hair and body”.

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WHAT IS DESIGN THINKING AND HOW CAN BUSINESSES USE IT?

In collaboration with Volvo, The Telegraph has launched Telegraph Connect, which is a network of communities dedicated to helping professionals grow their businesses and develop their careers. In their latest article, the focus lied on “design thinking”. Although rooted in design and creativity, it is a technique that businesses use to solve particular problems. John Oswald, the former business design director at Fjord, and now global principal of the advisory team at digital innovation consultancy, Futurice, describes design thinking as a cross-section of design, business and technology, brought together to solve human problems.

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WE ARE WRONG ABOUT MILLENNIAL SPORTS FANS

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. In a world with so many sports options across so many screens, sports fans of all ages are clicking away from unexciting, low-stakes or lopsided games. In addition, Brian Hughes of Magna Global says that the increased need for instant gratification and entertainment, like immediate stats and quick highlights, has funneled some young viewers away from TV.

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STADIUMS OF THE FUTURE: A REVOLUTION FOR THE FAN EXPERIENCE IN SPORT

With its own dedicated fromagerie, microbrewery and Michelin-calibre restaurant, it might be easy to forget you have come to watch the football when you are reclining in one of the premium lounges of Tottenham Hotspur’s new £750m stadium. The 61,000-seat behemoth will feature the longest bar in the country, heated seats with built-in USB ports, a glass-walled tunnel so you can see the players before the game and even a “sky walk” allowing fans to clamber over the roof of the arena.

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FORMULA 1 AND SNAPCHAT ANNOUNCE NEW GLOBAL PARTNERSHIP

Back in July, the Formula 1 and Snap announced a new global partnership to cover its upcoming Grand Prix races on Snapchat’s curated editorial platform, Discover. The deal marks Formula 1’s first commercial collaboration with a major digital and mobile-first platform, and kicked-off with the coverage of the 2017 Formula 1 Rolex British Grand Prix. 

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WHY DELOITTE SPONSORS TEAM DIMENSION DATA

Cycling, like consulting, is about passion, commitment, and teamwork. It’s about having the confidence to take on challenges and knowing that there are people around to rely on. Put all that together and it’s easy to see why Deloitte decided to sponsor Team Dimension Data. The firm's engagement goes beyond the fan and user experience and will join to help the team become more connected and operationally efficient. Hence, trying to change the face of cycling through technology. 

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