MILANO MARATHON

 “If you can dream it, you can do it“, it read on one of the banners a supporter was holding up high on the side of the road. and I was starting to repeat those words a few times in my head. I know that I would not be breaking my goal of a sub-3 hour marathon today, however, why not aiming for a new personal best.

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OUTDOOR VOICES BLURS THE LINES BETWEEN WORKING OUT AND EVERYTHING ELSE

Outdoor Voices is one of a few highly visible, female-centered, life-style-adjacent, digital-savvy millennial brands built around a charismatic founder and her story. Other such companies include the cosmetics outfit Glossier, the fashion retailer Nasty Gal or the dating app Bumble. Outdoor Voices (“OV”) is frequently described as an athleisure brand, although Tayler Haney, the founder who was a serious athlete in her teens, hates the term, associating it with clothes that were made for watching TV while occasionally thinking about the gym. “Every product that we make is made to sweat in,” she has said. Yet, OV, similar to Lululemon, appeal to the desire to wear workout clothes around the clock, as Athleisure means different things for different people.

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RUNNING 101

This might be your first try at running or an attempt to improve on what you already do. The less sport you have done recently, the more you can expect to improve your distances and speeds. The following words should give you a little overview of the importance of the heart rate to your training and give you an introduction to different training types.

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FARFETCH ACQUIRED STADIUM GOODS FOR USD 250 MILLION

Farfetch announced that it is acquiring sneaker and streetwear marketplace Stadium Goods in a deal that values the business at USD 250 million. The London-based fashion e-commerce platform is aiming to extend its reach in the growing luxury sneakers and streetwear market, as millennials account for a growing percentage of luxury sales and competitors are engaged in a digital land grab.

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FOUR DAYS UNTIL UTMB

Three years of waiting have come down to the final four days. At the end of August 2015, I visited Chamonix for the first time. I saw the start of the Ultra-Trail Du Mont Blanc ("UTMB") and watched the finish of the CCC, which is "little sister of the UTMB". After a few days, I left this lovely French alpine village making promise to myself, and the receptionist of the hotel to return in 2018 and run the race I had just witnessed.

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PLANET OVER PLASTIC

Unfortunately, of the 6.3 billion tonnes of plastic waste produced since the 1950s only 9% has been recycled and another 12% incinerated. The rest has been dumped in our environment and could fill an area 70 metres deep and 57 square kilometres in size, which equals the size of Manhattan.

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120 DAYS UNTIL ULTRA-TRAIL DU MONT BLANC

With four months to go, I am entering the final weeks of preparation for the highlight of my yet so young running career. Ultra-Trail Du Mont Blanc has been the reason for why I have relentlessly been collecting miles week over week. Now, at the end of August, three years after I had witnessed the start of the 2015 edition, I get to run this epic trail myself.

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CITY GUIDE LONDON

I have lived three years in the British capital, which has been an inspiring and eye-opening time. London is an incredibly creative, forward thinking and fast paced city, attracting people from all angles of the world. One could write hundreds of pages worth of tips and tricks on where to go and how to live in London.

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